Google is now showing Search and Shopping ads inside AI-powered results on desktop in the United States.
These placements are designed to meet people where their searches start, making it easier for brands and businesses to earn attention early. If you run ads, you do not have to take any extra steps to benefit — current campaigns using Search, Shopping, or broad match already qualify.
If you run a small business or manage marketing, this change means your ads can show up right at the beginning of someone’s research. For example, when a person types in a question like, “How can I organize a home office for cheap?”, AI-powered results might give tips and links, plus show ads for storage solutions.
Your ad has a direct chance to be seen by someone still considering their options.
This approach puts your business in front of people who are just starting to explore. You can connect with shoppers before they decide on a brand or even a product. Early visibility can influence what they remember and where they go next.
Google’s system works in the background — there’s no need for technical skills to take part, as long as your current campaigns are active.
Key features of Google’s expanded ad placements:
- Ads now show in the AI-powered boxes at the top of search results on desktop for U.S users.
- Campaigns using Performance Max, Shopping, or Search automatically include these placements.
- Google may expand these ads to mobile users and other countries later in the year.
- Ads only appear when they match the context of the person’s search.
You get to reach people when they are still forming their opinions. AI reviews a user’s query and places ads that make sense for what they want. For example:
| User Search Example | AI-Powered Suggestion | Type of Ads That May Show |
|---|---|---|
| “Best dog toys for strong chewers” | List of recommended toys and buying tips | Listings for dog toys from various shops |
| “How to save on summer travel to California” | Steps for booking and travel advice | Ads for flights, hotels, or car rentals |
| “Creating a garden in a small yard” | Guides and links to product resources | Ads for planters, soil, and seeds |
AI Mode allows for follow-up questions and deeper conversations. This is helpful for users who want step-by-step help. During this process, your ads might show up as part of the answers, as long as they match the user’s intent.
Google claims this update is about supporting users, not distracting them. Ads are designed to fit into the flow of the person’s search so that they look like relevant suggestions, not pop-ups. This may help you reach more people without annoying them.
To keep up, consider using broad match in your campaigns and exploring new tools in Google’s AI Essentials kit. This helps make sure your ads take advantage of these updates.
If you take marketing seriously, note that Google is also testing features for better tracking, smarter bidding, and new creative tools. You might want to stay informed about these changes by reading official updates directly from Google, such as recent announcements about desktop ad rollouts and updates from Marketing Live 2025.
To sum up, Google’s latest changes put brands in front of people sooner, giving you the chance to be remembered right from the first moments of their search. The earlier you appear in search, the better shot you have at winning over new customers before your competitors do.
Frequently Asked Questions
What updates did Google make for ads and AI on desktop?
Google now shows both Search and Shopping ads in AI Overviews on desktop. Before, these features were available only on mobile devices. The change brings more ad placements when you search from your computer.
You’ll notice new ad formats that use AI to appear alongside regular search results. This expansion increases the ways ads are delivered to you as you browse.
Do you have any control over ads powered by AI?
You can manage some advertising choices in your Google account settings. Google allows you to adjust ad personalization or turn it off. However, these controls may not fully block every AI-driven ad.
You can:
- Manage your ad preferences from your Google account
- Switch off ad personalization
- Report ads you find unhelpful
AI technology will still select and show some ads, based on your search and browsing activity.
How will the new AI ads impact ad relevance and your browsing experience?
AI ads aim to show you more useful and timely content. With AI Overviews, you’ll see ads that match your search in a smarter way. This helps you find products or services relevant to your needs.
Some users might find these ads blend more naturally with typical results. However, you could also notice more ads than before. The goal is to make ads feel less disruptive and more helpful during your search.
What about privacy when using AI Mode for desktop ads?
AI systems analyze your searches and activity to decide which ads to display. Google uses strict privacy policies and offers ways to manage your data.
Your privacy matters, so you have tools you can use:
- Review or delete search history
- Limit ad tracking in your settings
- Read Google’s privacy disclosures
While AI helps choose ads, your personal information is not sold to advertisers.
How is using AI in Google ads different from regular online advertising?
Traditional ads target users based on keywords or interests you pick. By using AI, Google studies your recent searches and context to tailor ads in real time.
This creates a custom experience that can adapt as your needs change. Old methods rely more on preset rules, while AI updates suggestions quickly based on your activity.
You’ll notice:
- Smarter ad targeting
- Fewer generic ads
- More content connected to your interests
What can advertisers expect from AI Overviews in their ad results?
Advertisers benefit from AI Overviews because their ads can show up in more places and reach more people searching for related topics. The technology helps connect brands to users who are actively searching for similar products or services.
Advantages include:
- Better placed ads for shoppers and searchers
- Higher potential for engagement and clicks
- Smarter insights and reports for ad performance
AI Overviews give businesses a chance to be seen in new ways, making desktop campaigns more productive.
