Artificial Intelligence is a rapidly growing and evolving field. And when it comes to writing web content, the power of AI is already making noticeable waves.
AI, as you can imagine, allows for an incredible amount of automation. It’s why even small businesses can compete with big brands and why we’re seeing a drastic increase in the amount of content being published online.
However, your content can only get results if it’s interesting and engaging. So how do you make sure your content will get the response you want from your audience?
In this post, we’ll explore 18 AI copywriting tips that will help you write engaging content that will ultimately increase your sales.
AI Copywriting Tips for Beginners
Here are some tips for getting the maximum value from the technology:
1) Gather your writing tools
Before you get started with AI copywriting tips, you need to make sure you have the right tools available. These include:
- AI Writing tool: The first thing you will need is a tool capable of creating AI content. The tools that you will choose will be dependent on what you want to create. I recommend going for an all-in-one content writing assistant like Jasper AI since they are capable of a lot.
- Your content development workflow: You will also need to have a content development workflow. This is in place to develop your content quickly and effectively with the AI tools you are using. It’s important to remember that these programs can’t truly think for themselves, so you will still need people on your team who can make judgment calls about certain topics and information.
- Developing your own strategy: Having a content strategy, to begin with is also important. You should already have an idea of what you want to create and how you will implement it into your digital marketing strategy. This will include scheduling out when and how you want your content created.
- Next, you’ll want to have a good idea of what your goals are for the types of content you want to create. You should try to start with a strategy that fits well with your business model, but you will need to make sure that you are making the most out of what you have in place today.
2) Master the art of AI prompting
To get the desired output that is of high quality from conversational AI tools like ChatGPT and Chatsonic, you need to know how to write better prompts. Your prompt needs to be comprehensive so as to guide the AI in the direction that you want to take.
Generally, consider including the following in your prompt:
- The type of content you want to create
- Who you are creating the content for
- How the content will be used
Learn about AI Prompts in our latest guide.
3) Understand AI capabilities
You need to understand what AI copywriting tools are and if they can really help you. You may have seen some headlines saying that this or that piece of software can write a bestselling novel overnight without any human intervention.
Don’t fall for these types of clickbait titles – and don’t make the mistake of thinking that AI can do everything for you. It’s a great technology, but it needs to be used in the right way to get the right results.
You’ll need to figure out what valuable tasks an AI copywriter can do for your business.
Remember that AI copywriting tools are not necessarily silver bullets as they can’t possibly write everything for you, but there are certainly some things that they can help you with.
Here are some examples of uses that I’ve seen so far:
Idea generation: You may not be able to come up with good ideas all the time – and even if you can, you’ll never be able to write them all. This is where AI copywriting tools have their true value. They can analyze your data, access large amounts of information on the internet, and then provide you with suggestions for new topics and angles that you hadn’t considered.
Multiple versions of a blog post: You may have noticed that some large sites out there publish the same content from multiple different angles. This is because they use AI tools to generate unique versions of their articles and then feed them into multiple domains. This can be a great way to boost your rankings, and run a few different sites within the same industry, thus saving you time.
Content suggestions: Maybe you want to do more research on a specific topic. You may have some ideas but not enough information or data to make anything out of them. Using an AI copywriting tool can help you access large amounts of information and then provide you with a few different angles to look into. This will allow you to make your writing more thorough, especially if you want to rank higher on search engines or sell more products.
To an increasing extent, the AI can also write sales copy customized with specific keywords and phrases for particular products. However, if you’re looking for content that is truly unique in terms of creativity and writing style, well…you’ll still need a human writer to do it.
4) Understand the limitations of AI
As I mentioned earlier, AI copywriting technology is really good at some tasks – and not so good at others. Here are some examples of the tasks that AI can struggle with quite a bit:
- Conveying your tone, voice, and style
- Writing a catchy lede or intro paragraph to grab the reader’s attention
- Generating something completely new and unique – in other words, it can’t create fresh content from scratch, for instance, that new experiment you recently did, with its findings.
- Coming up with something creative and unique – will take time. However, if you’re able to provide some data or content that will act as a seed to get things started, you may be able to get an AI copywriter tool to generate something close.
- Writing engaging and persuasive sales copy that persuades people to buy your specific product. (although this is very close to being possible!)
Thus, you’ll need to use artificial intelligence wisely and remember these limitations.
Note: Content at Scale can create full 2600+ blog posts a go that passes AI detection tools. If you want an AI writer that can help you go from a blank page to published SEO long-form content in under an hour without compromising on content quality, then this tool is for you… It’s not cheap.
5) Take time to learn the tool
This is probably one of the most critical points in your success with AI, as the technology can be quite complex.
Most of these tools take some practice and tinkering to know how to get them to do the tasks you need to be done.
Ensure that you’re able to understand all the steps involved:
- What data does the tool require?
- What happens when you press “go”?
- What type of outputs will you be able to get at the end, and so on?
Sometimes when people use an AI tool without having prior experience, they’ll accidentally develop content that is less effective than it would be otherwise.
This is because these software programs can slip into the habit of writing without keeping in mind who will see the content and how they will interpret it.
Or sometimes, an AI tool can accidentally overwrite certain words or phrases that were essential to getting a message across, which may not sound right when you read it back later on.
That’s why it’s so important for you to stay as involved in the writing process as possible and try to understand how the tool is working.
6) Plan your workflows
One thing that many people find quite helpful is using an AI tool as part of their overall content marketing strategy and development workflow.
For instance, many people choose to write their own content with lots of unique data and paragraphs that help build the foundation of what they’re trying to communicate. An AI can then be used to generate more content to add a lot of detail and fresh information.
This way, you can end up with a more unique product by drawing upon your own creativity that blends with what an AI copywriting tool can generate.
This is considerably more effective than trying to generate everything from scratch with an AI copywriting tool – which can often be challenging and time-consuming when proofreading and prepping for publication.
The goal with AI is not to produce more content faster but to develop more quality content in less time.
If you can develop a more efficient workflow and better use of AI tools, your efforts will be highly rewarded.
Marketing professionals will tell you that planning everything beforehand is essential for success. So even before you start using an AI tool, it’s smart to invest some time in thinking about how you want your strategy to go.
Some people recommend starting with planning a rough outline of the different steps that will come into play during the process and then later on inserting those sections into the AI tool workflow. This can help you to get a good understanding of how both parts will fit together and avoid any mishaps or confusion.
7) Look at your own writing first!
As we’ve mentioned, an AI tool is basically designed to help you write more and to build on top of what you would have created with your own creativity.
Thus, if you’d like an AI tool to generate a lot of content for your website or blog, then it’s a good idea to start by writing any detailed text yourself. This will be the foundation for whatever is generated, and it will help the tool build upon it.
For instance, if you’re launching a new product, then writing an attention-grabbing introduction about it could be a place where you’d start with some brainstorming on your own. The AI can then fill in the specific details and other parts of the content piece.
8) Generate with target audience in mind
It also helps to research your target audience and the unique aspects of your industry – what types of questions might they have, for instance? This means that when an AI tool is generating a piece of content, it will be able to address those concerns as well.
Much of the time, AI does a good job of creating content that looks like it was written by a person, thanks to its ability to understand and analyze large amounts of text data. But if you’re going to use an AI copywriting tool as part of your own website or social media marketing strategy, then it helps to know who will be reading those posts.
Once you know that, it will be easier for you to plan your content in advance and use the AI copywriting tool to fill in the blanks where necessary. You’ll know how to word the info you are feeding the tool to steer it in the direction you want your content to take.
Sometimes, when teams use AI to generate new content, the end result can lack a certain amount of “human touch” and personality, which can be really off-putting to both the reader and people who are exposed to your messages in some way.
This is because the technology can sometimes write in a rigid way and without much nuance or variety, depending on how you allow it to work.
It’s important, therefore, to make sure that the AI tool is being used wisely – and not just sprinkled over everything like a magic formula that will solve all your problems. If you want to work with a tool like this, it’s always best to make sure that the AI is helping you rather than hurting you.
To use an AI tool wisely, most professionals recommend starting by thinking about keeping their content more human and relatable for readers. This is especially important if you want your content to be read by many people and really connect with them over time.
AI can definitely help you build that foundation, but you need to implement the tool properly.
That’s why it’s so essential for marketing professionals to keep in mind who they’re writing for at all times. It’s a key point that will help them decide what kind of content AI can generate more easily and quickly. For example, if you’re sending out an e-mail newsletter, then you’ll want to write something that’s very easily scanned.
Alternatively, if you’re writing an article for someone with a journalist background, then it will be better to write more in-depth content without any overly complicated formulas or different points being forwarded too quickly.
9) Consider hiring help
Designers, Writers, or Editors Can Help Give a Content Piece a Professional Look!
It can be useful to get outside help from professionals who have a lot of experience creating content: Designers, writers, copywriters, editors, SEO writers, etc.
Often, these individuals can provide very general ideas that could be worked into a wider piece and expanded upon by the AI tool.
They may also suggest an approach to your writing or editing to make it easier for you to start working with the AI tool, even if you don’t have much experience in this area yourself.
AI tools can be very useful for giving more corporate and serious messages a more personal touch. It will help your content be seen as more convincing by your audience, thanks to its ability to write like a person.
That’s why it’s so essential for you to think about who will be reading your content and what their needs are. Then it will be easier for you to focus on that when using the AI copywriting tool so that the content is written in a way that appeals directly to them.
10) Use the right tools for the right task
Today, there’s certainly an AI for the task you wish to accomplish. There are tools for brainstorming ideas, rewriting content, generating full blog posts, developing a marketing strategy, creating art, etc.
Proofreading tools: Grammarly, ProWritingAid, and WordRake, can all become useful resources for editing your AI-generated content.
AI brief generators: These are tools designed for building great and comprehensive content briefs such as Frase, Writerzen, ContentHarmony, and Contentpace
Also, spend some time trying out different tools and see which one fits your needs best. Many AIs have a free trial period or are offered as part of a service that might cost a monthly fee. Many businesses and writers find that working with multiple AI tools is more fruitful than relying on just one to generate their content.
11) There’s still room for some personal touch
Although an AI tool may generate content that’s highly readable and beneficial for your business, it won’t be able to create something with a totally human touch.
That’s why you’ll still want to edit this content so that it sounds like something a real person would say.
You should also keep in mind that AI tools are often designed to take shortcuts whenever possible to create content more quickly.
That’s why it can be beneficial to ‘coach’ your tool to take into account all the different factors that will help people relate to what it has written for you.
However, this is something only some AI tools can provide, and even then, there will always be some human touch involved in making it perfect.
Writing for the web is a complicated process that requires time and effort to do so properly.
If you are looking for a way to expedite this process and get better quality content on your site, then AI copywriting is a technology you’ll want to explore.
As long as you arm yourself with patience and a little knowledge, using AI can be an effective process for you.
By using AI copywriting services, you can make sure that your audience receives well-written and engaging content.