Artificial Intelligence is a rapidly growing and evolving field. And when it comes to writing web content, the power of AI is already making noticeable waves.
AI, as you can imagine, allows for an incredible amount of automation. It’s why even small businesses can compete with big brands and why we’re seeing a drastic increase in the amount of content being published online.
However, your content can only get results if it’s interesting and engaging. So how do you make sure your content will get the response you want from your audience?
In this post, we’ll explore 18 AI copywriting tips that will help you write engaging content that will ultimately increase your sales.
AI Copywriting Tips for Beginners, by Jarvis
Here are some tips for getting the maximum value from the technology:
0) Gather your writing tools
Before you get started with AI copywriting tips, you need to make sure you have the right tools available. These include:
- AI Writing tool: The first thing you will need is a tool capable of creating AI content. The tools that you will choose will be dependent on what you want to create. I recommend going for an all-in-one content writing assistant like Jarvis since they are capable of a lot.
- Your content development workflow: You will also need to have a content development workflow. This is in place to develop your content quickly and effectively with the AI tools you are using. It’s important to remember that these programs can’t truly think for themselves, so you will still need people on your team who can make judgment calls about certain topics and information.
- Developing your own strategy: Having a content strategy, to begin with, is also important. You should already have an idea of what you want to create and how you will implement it into your digital marketing strategy. This will include scheduling out when and how you want your content created.
- Next, you’ll want to have a good idea of what your goals are for the types of content you want to create. You should try to start with a strategy that fits well with your business model, but you will need to make sure that you are making the most out of what you have in place today.
1) Make Sure You Know What They Can Do
You need to understand what AI copywriting tools are and if they can really help you. You may have seen some headlines saying that this or that piece of software can write a bestselling novel overnight without any human intervention.
Don’t fall for these types of clickbait titles – and don’t make the mistake of thinking that AI can do everything for you. It’s a great technology, but it needs to be used in the right way to get the right results.
You’ll need to figure out what valuable tasks an AI copywriter can do for your business.
Remember that AI copywriting tools are not necessarily silver bullets as they can’t possibly write everything for you, but there are certainly some things that they can help you with.
Here are some examples of uses that I’ve seen so far:
Idea generation: You may not be able to come up with good ideas all the time – and even if you can, you’ll never be able to write them all. This is where AI copywriting tools have their true value. They can analyze your data, access large amounts of information on the internet and then provide you with suggestions for new topics and angles that you hadn’t considered.
Multiple versions of a blog post: You may have noticed that some large sites out there publish the same content under multiple different angles. This is because they use AI tools to generate unique versions of their articles and then feed them into multiple domains. This can be a great way to boost your rankings, and run a few different sites within the same industry, thus saving you time.
Content suggestions: Maybe you want to do more research on a specific topic. You may have some ideas but not enough information or data to make anything out of them. Using an AI copywriting tool can help you access large amounts of information and then provide you with a few different angles to look into. This will allow you to make your writing more thorough, especially if you want to rank higher on search engines or sell more products.
To an increasing extent, the AI can also write sales copy customized with specific keywords and phrases for particular products. However, if you’re looking for content that is truly unique in terms of creativity and writing style, well…you’ll still need a human writer to do it.
2) Make Sure You Know What the Technology Can’t Do!
As I mentioned earlier, AI copywriting technology is really good at some tasks – and not so good at others. Here are some examples of the tasks that AI can struggle with quite a bit:
- Conveying your tone, voice and style
- Writing a catchy lede or intro paragraph to grab the reader’s attention
- Generating something completely new and unique – in other words, it can’t create fresh content from scratch, for instance, that new experiment you recently did, with its findings.
- Coming up with something creative and unique – will take time. However, if you’re able to provide some data or content that will act as a seed to get things started, you may be able to get an AI copywriter tool to generate something close.
- Writing engaging and persuasive sales copy that persuades people to buy your specific product. (although this is very close to being possible!)
Thus, you’ll need to use artificial intelligence wisely and remember these limitations.
3) Figure Out How to Use the Tool!
This is probably one of the most critical points in your success with AI, as the technology can be quite complex. Most of these tools have a pretty steep learning curve, and you will need to invest time and effort into figuring out how they work to get the best possible results from them.
Ensure that you’re able to understand all the steps involved: What data does the tool require? What happens when you press “go”? What type of outputs will you be able to get at the end, and so on.
Also, spend some time trying out different tools and see which one fits your needs best. Many AIs have a free trial period or are offered as part of a service that might cost a monthly fee. Many businesses and writers find that working with multiple AI tools is more fruitful than relying on just one to generate their content.
There are also some setting options and customization which will allow you to further increase the quality of what you’re getting from the tool – but this can be more technical in nature, so make sure to check the documentation or ask a professional if you’re stuck.
4) Plan Your Workflow – Be Smart About How You Deploy the AI Tool!
One thing that many people find quite helpful is using an AI tool as part of their overall content marketing strategy and development workflow.
For instance, many people choose to write their own content with lots of unique data and paragraphs that help build the foundation of what they’re trying to communicate. An AI can then be used to generate more content to add a lot of detail and fresh information.
This way, you can end up with a more unique product by drawing upon your own creativity that blends with what an AI copywriting tool can generate.
This is considerably more effective than trying to generate everything from scratch with an AI copywriting tool – which can often be challenging and time-consuming when proofreading and prepping for publication.
The goal with AI is not to produce more content faster but to develop more quality content in less time.
If you can develop a more efficient workflow and better use AI tools, your efforts will be highly rewarded.
Marketing professionals will tell you that planning everything beforehand is essential for success. So even before you start using an AI tool, it’s smart to invest some time in thinking about how you want your strategy to go.
Some people recommend starting with planning a rough outline of the different steps that will come into play during the process and then later on inserting those sections into the AI tool workflow. This can help you to get a good understanding of how both parts will fit together and avoid any mishaps or confusion.
5) Look at Your Own Writing First!
As we’ve mentioned, an AI tool is basically designed to help you write more and to build on top of what you would have created with your own creativity.
Thus, if you’d like an AI tool to generate a lot of content for your website or blog, then it’s a good idea to start by writing any detailed text yourself. This will be the foundation for whatever is generated, and it will help the tool to build upon it.
For instance, if you’re launching a new product, then writing an attention-grabbing introduction about it could be a place where you’d start with some brainstorming on your own. The AI can then fill in the specific details and other parts of the content piece.
6) Know Your Audience: Keep in Mind Who Will be Reading Your Content!
It also helps to research your target audience and the unique aspects of your industry – what types of questions might they have, for instance? This means that when an AI tool is generating a piece of content, it will be able to address those concerns as well.
Much of the time, AI does a good job of creating content that looks like it was written by a person, thanks to its ability to understand and analyze large amounts of text data. But if you’re going to use an AI copywriting tool as part of your own website or social media marketing strategy, then it helps to know who will be reading those posts.
Once you know that, it will be easier for you to plan your content in advance and use the AI copywriting tool to fill in the blanks where necessary. You’ll know how to word the info you are feeding the tool to steer it in the direction you want your content to take.
Sometimes, when teams use AI to generate new content, the end result can lack a certain amount of “human touch” and personality, which can be really off-putting to both the reader and people who are exposed to your messages in some way.
This is because the technology can sometimes write in a rigid way and without much nuance or variety, depending on how you allow it to work.
It’s important, therefore, to make sure that the AI tool is being used wisely – and not just sprinkled over everything like a magic formula that will solve all your problems. If you want to work with a tool like this, it’s always best to make sure that the AI is helping you rather than hurting you.
To use an AI tool wisely, most professionals recommend starting by thinking about keeping their content more human and relatable for readers. This is especially important if you want your content to be read by many people and really connect with them over time.
AI can definitely help you build that foundation, but you need to implement the tool properly.
That’s why it’s so essential for marketing professionals to keep in mind who they’re writing for at all times. It’s a key point that will help them decide what kind of content AI can generate more easily and quickly. For example, if you’re sending out an e-mail newsletter, then you’ll want to write something that’s very easily scanned.
Alternatively, if you’re writing an article for someone with a journalist background, then it will be better to write more in-depth content without any overly complicated formulas or different points being forwarded too quickly.
7) Make Sure You Have a Seed Piece of Content to Get Things Started
The most effective way to use an AI writing tool is by feeding it data and content that it can learn from. This will allow it to generate new variations on the subject matter for you. It’s not possible for a piece of software to start from scratch and come up with something entirely new, so you need to start at least small.
You can do this by writing a short hub piece on the topic that explains it in detail and then using it as some seed content for your AI tool.
8) Get Some Help if You Need It!
Designers, Writers or Editors Can Help Give a Content Piece a Professional Look!
It can be useful to get outside help from professionals who have a lot of experience creating content: Designers, writers, copywriters, editors, SEO writers etc.
Often, these individuals can provide very general ideas that could be worked into a wider piece and expanded upon by the AI tool.
They may also suggest an approach to your writing or editing to make it easier for you to start working with the AI tool, even if you don’t have much experience in this area yourself.
AI tools can be very useful for giving more corporate and serious messages a more personal touch. It will help your content be seen as more convincing by your audience, thanks to its ability to write like a person.
That’s why it’s so essential for you to think about who will be reading your content and what their needs are. Then it will be easier for you to focus on that when using the AI copywriting tool so that the content is written in a way that appeals directly to them.
9) Make Sure You Know How to Work With the Tool!
Sometimes when people use an AI tool without having prior experience, they’ll accidentally develop content that is less effective than it would be otherwise.
This is because these software programs can slip into the habit of writing without keeping in mind who will see the content and how they will interpret it.
Or sometimes, an AI tool can accidentally overwrite certain words or phrases that were essential to getting a message across, which may not sound right when you read it back later on.
That’s why it’s so important for you to stay as involved in the writing process as possible and try to understand how the tool is working. You’ll notice when something goes wrong or ask questions about what’s happening while you’re using it.
If your content ends up sounding more robotic than usual, then you should keep an eye out for other areas where the tool is making your content sound strange.
10) Use the Right Tools to Help You!
There are now many tools available to help you get started with your AI copywriting endeavor, whether you’re using it for commercial purposes or just trying to do something fun online. These tools will help you edit the content that’s been made by your AI software so that you can make it sound more natural and easier to read.
Proofreading tools: Grammarly, ProWritingAid, and WordRake, can all become useful resources for editing your AI-generated content.
AI Brief Generation Tools: There are tools designed for building great and comprehensive content briefs such as Frase, Writerzen, ContentHarmony and PostPace.
11) There is Still Room for Some Personal Touch!
Although an AI tool may generate content that’s highly readable and beneficial for your business, it won’t be able to create something with a totally human touch.
That’s why you’ll still want to edit this content so that it sounds like something a real person would say.
You should also keep in mind that AI tools are often designed to take shortcuts whenever possible to create content more quickly.
That’s why it can be beneficial to ‘coach’ your tool to take into account all the different factors that will help people relate to what it has written for you.
However, this is something only some AI tools can provide, and even then, there will always be some human touch involved in making it perfect.
12) Stay Involved with Your Content!
Even if you’ve mastered how to generate highly relevant and unique content automatically, you’ll still want to keep a close eye on everything being written.
After all, an AI tool cannot think about how your audience will receive the content and whether it sounds convincing enough.
That’s why you should always bring in as much human insight as possible when using these tools. Even better, try to be present throughout the process so that you can see how the copy is being created as it happens.
For example, You might consider running a writing contest or asking people from different departments within your organization to provide feedback on what’s being written.
When you get accustomed to using these tools, you’ll start being in sync with what they’re making and know how to edit it accordingly. For example, you may notice that the content generated, however informative and high quality, doesn’t align with your usual brand voice or style.
A lot of AIs copywriting tools are still being perfected, so their success rate will vary depending on which one you use and your workflow in general.
But as long as you are open to editing the content and using these tools as a way to get started with your content creation process, you should be able to fine-tune the results and create a system that lets people appreciate both the human touch of what you say and the valuable information they get from it.
You can always go back into the completed text and rephrase certain sentences or change any wording that doesn’t sound right when spoken.
13) Be Optimistic About the Future of AI!
AI is only becoming more useful and advanced as time goes on. As AI learns, it’s also getting better at writing in different styles and can generate content that appeals to a wider range of people.
This is a great phenomenon that will allow content creators to focus on creating more unique and engaging content while the AI tools handle everything else for them.
The best thing about the AI copywriting trend is that it’s something that we can become more familiar with overtime. This means that it will be easier to ensure that the content we make in the future is optimized for search engines, social media and other mediums.
You can also use AI tools to focus more on writing excellent headlines, which are important when trying to get people’s attention online. That means individuals who have struggled in this area previously should be able to give it a try again with an AI copywriting tool helping them.
AI will only help us to become better content creators, so don’t be afraid to jump on the bandwagon and give it a try!
As AI tools become more and more advanced, you will be able to get even better results.
14) Make Sure You Understand the End Goal
People are often so amazed by all the things they can do with an AI tool that they lose sight of their original goal. This is a big mistake because you won’t evaluate whether your content actually meets your goals.
This will only lead to wasted time, effort and energy on the part of both you and your team.
It’s also important to remember that with the right AI tools, it will be easier to get started with research since the system can draw upon a great deal of data about certain topics or niches. This makes it quicker and easier for you to do something new in the future.
Although this is true for anything you do, it’s especially important when dealing with an AI tool that can generate content. You may be tempted to start using the tool for content that doesn’t align with your original goals.
That’s not only a waste of time, but it can also damage your reputation when you try to use it for things that don’t go well.
Ultimately what you want is something that will help improve the final quality of your content, not just the speed at which you create it.
15) Re-evaluate your content and workflows.
It’s important for you to work regularly with your content if you want it to meet its full potential.
You will need to reassess what works and what doesn’t work every so often by searching for keywords that you want your content to show up for and seeing if the keywords you are targeting are actually relevant.
It’s also important to look at how much information is competing in this space since there is always more competition as time goes on. If too many people have entered the same keyword niche you have, it may be time to try something different.
At the same time, you may find a competitor that has managed to rank well for something you wouldn’t have even considered previously. So it’s important to keep these things in mind and make any appropriate adjustments according to what your search engine optimization specialists are telling you.
16) Don’t Be Afraid of What AI Writing Assistants Can Do!
This is something that a lot of people worry about, but it’s important to remember that AI tools are only there to help you.
They can’t think for themselves, and they aren’t going to take over your job. In some cases, using an AI tool will actually give you more time since they can do things faster than you would be able to, so don’t be afraid of using this technology.
Instead, focus on what the best way is to use it for your content-creation efforts. When you do that, you will see how AI can be a powerful tool for anyone looking to improve their digital marketing strategy today and beyond!
17) Check Out The Competition ! (Optional)
After you’ve used your AI copywriter for a while and have actually produced some content, then you can do a little more research on your competition. Ask yourself these questions:
- What are they doing? – Are they using AI tools or just getting their content from other sources?
- How does your data look compared to theirs? – Are you producing better data and able to write higher-quality content?
Whatever you do, have fun with it! Using AI copywriting tools is a great way to get more out of your work and save yourself some time.
18) Perfecting Your Content Takes Time!
At first, using an AI tool to generate content for your website may seem daunting. You’ll have to allocate time and resources to getting this new system set up, which will take some time.
That’s why you should try not to rush things or get impatient with your AI writer. Instead, you should use your time to carefully curate the content that it creates and ensure that it’s in line with what you’re looking for.
This isn’t an overnight process – it takes some time to tweak things just right! As long as you can remember this concept of patience, then using AI will be a rewarding process for you.
Writing for the web is a complicated process that requires time and effort to do so properly.
If you are looking for a way to expedite this process and get better quality content on your site, then AI copywriting is a technology you’ll want to explore.
As long as you arm yourself with patience and a little knowledge, using AI can be an effective process for you.
By using AI copywriting services, you can make sure that your audience receives well-written and engaging content.