AI Copywriting is a combination of Artificial Intelligence and copywriting. Simply put, it’s the use of AI to write content for you (generally, it is just that – writing).
AI Copywriting can be used by SaaS companies who want their websites to get more traffic without having to create content.
Table of Contents
What is AI copywriting?
AI Copywriting is the use of AI to write content for websites. This is a much more specific application than AI communication, which includes any of the following:
- Writing emails (automated replies)
- Writing newsletters (generally unsubscribe links – spam)
- Creation and management of social media posts
- Branding campaigns
- Managing communications in general Creating messages on chatbots
- Writing copy based on AIDA framework
- Writing copy based on PAS copy
- Creating landing page copy
- Creating Ads copy
These tools enable you to create great high converting marketing copy even if you’ve never written a sales copy before. That’s right. You don’t have to be an experienced copywriter to create high-converting ads with these tools.
AI copywriting is only a subset of AI communication. AI communication is just a category where AI tools are used to manage or write communications. In fact, these tools will be applicable for any content writing – blog posts, website pages (like this one), product descriptions, etc.
Some AI content generators allow you to create completely new long-form pieces, while others are great for short blog posts. If you want to create new content from scratch, make sure that the tool you’re using can do it – and exactly what kind of output does it produce (how many words, how formatted).
How do they work?
In the traditional process of content creation, you would:
- Brainstorm ideas for the content
- Write a story from your ideas
- Edit, polish and publish it
The AI copywriting tools can make these steps much faster by suggesting ideas based on an AI algorithm, relying on the data it’s been trained on. You can then edit and polish them to fit your personal or branding needs.
AI tools use an AI algorithm that learns from thousands or tens of thousands of examples. It then creates a model based on the information gained from its analysis of these examples.
This model is used as the basis for writing copy that matches certain criteria – generally, it will be a certain style of writing or an exact match to sample articles that you provide. Still, the algorithm is capable of creating hundreds, if not thousands, of unique combinations from this basic information.
Let’s take a simple example:
Step 1: Brainstorm ideas for the content
You can use AI copywriting tools to create a huge list of ideas. So whether you want to have a list of headlines to choose from, an outline of your content or a few opening sentences, AI can help.
How does AI achieve this?
It uses an algorithm that learns from thousands of examples. More specifically, the AI algorithm uses a combination of historical data and machine learning to learn what kind of headlines are most likely to attract human readers.
With Jarvis, you can use commands to get these ideas even faster. Try:
- Generate blog post ideas in the marketing niche
- Create an outline for ways to promote yourself online etc.
Step 2: Create drafts of the content.
To do these, feed the AI tool with information to rely on, such as copy headlines, descriptions, keywords, and other relevant information. The more data you give the AI algorithm, the more effective it will be in providing you with viable suggestions.
Example:
Write a sales page copy based on the AIDA framework to promote my book on Writing Headlines That Sell to content creators and solopreneurs.
With a great AI writing assistant, you can end up with some pretty good drafts to start working from. Get started in minutes, not hours of research.
For example, with Conversion AI (Jarvis), you can use commands just as you would with Google voice and the tool will return exactly what you want. You can now use commands like:
- Write me an AIDA framework to promote my fitness course on How to Lose Weight in 30 Days or less.
- Give me an outline for the topic above.
- Generate an outline for ways to make money blogging
- write a conclusion paragraph for the above etc.
Step 3: Edit drafts to make the copy perfect
AI tools generally create a few hundred unique combinations of headlines, body text and meta-description.
In my experience, I’ve never seen it duplicate one of the combinations made by humans – all of them are unique. That being said, you still want to edit them for grammar, spelling and to tweak the content to fit your brand positioning and brand voice.
Creating 100+ pieces of unique content can be pretty time-consuming. It’s also a hard job to do manually, so if you want to really leverage AI copywriting, simply use the tool at step 1 and then edit the content at step 3.
Example: You can have a few articles written for you with the help of AI copywriting tools and then have someone proofread them and run through them with Grammarly for a few dollars. If you don’t have a virtual assistant, you can consider outsourcing this service from platforms like Fiverr and Upwork.
You can then use these articles to promote your sales pages.
You’ll find that, although the content generated with AI tools will often contain inaccurate for or vague returns, you’ll still get content that would be acceptable even without doing heavy editing.
Using AI copywriting tools in content marketing
Content Marketing is a form of Inbound marketing. It works by the principle of attraction marketing and usually involves creating and distributing content that helps users solve their problems or answers their questions. The content itself can be anything from informational (like blog posts) to entertaining (like videos). It’s often created to generate leads, drive the sales of your products or services.
Content Marketing is very useful for startups and small businesses that are trying to get their name out there. But it can also be time-consuming and expensive, which is why many brands are opting to use AI copywriting tools to complement human writers and produce more quality content much faster.
What can you do with AI tools?
Here are some ways you can use AI copywriting tools to help with your content marketing:
1. Generate blog post ideas for specific topics or in different niches
You can target almost any niche and write about anything from entrepreneurship and finance to sports and health. Basically, if there’s an interest group out there that wants to read on the topic, you can target them.
2. Generate blog post outlines
This will save you a lot of time and effort. Instead of researching, outlining and then writing your blog post, you can use AI tools to brainstorm the outline for you.
Once again, this is great if you need to create multiple blog posts with related or similar topics. You can have a set of AI tools generate outlines and then have human writers use them as a starting point.
3. Write content for specific verticals/products/brands (using machine learning)
AI copywriting tools will get better as they learn how to write from large amounts of data (and more people using their platform). You can use AI tools to speed up this process and quickly generate targeted pieces of content.
These will be unique pieces of content based on your specific keywords, and they’ll also fit you as a brand. This is a great way to get started with Content Marketing.
4. Generate high-quality content quickly
AI copywriting tools are making some marketers extremely efficient at content marketing. You no longer need to spend hours brainstorming, outlining and writing. Instead, you can use AI tools to do it for you – and create a lot of quality content in a very short period of time.
5. Supplement existing content
Generating unique pieces of content can be a challenge when you create a lot of content or when your team is small. You’ll find that AI copywriting tools can quickly generate high-quality, original, and useful ideas to complement human writers’ work. And if the generated content is not unique, you can always have a human writer edit it.
Also, if you have existing pieces of content, AI copywriting tools can be used to fill in the blanks that are missing. You won’t need to create these sections yourself, and you’ll get quality additions to your posts automatically generated.
Genius. Ok, how much do they cost?
AI copywriting tools can be quite expensive, with almost every provider having plans starting from $99/month and going up to several thousands of dollars. However, compared to the amount of content you will be able to produce using AI tools, this pales in comparison.
You’ll be able to get much more value from every dollar you spend on AI copywriting than hiring a professional writer or doing it all yourself.
AI copywriter tools are still in their early days, and prices will continue to drop as they become better and more popular. If you’re starting out with content marketing and don’t have much to spend on marketing, AI copywriting tools are the best way to go.
Examples of the Best AI Copywriting Tools
There are quite a few AI copywriting tools on the market right now. Many of them use similar technology and model training. However, not all of them are created equal, and some are better than others at generating high-converting copy.
Here are some examples of AI Copywriting tools:
- Jasper AI– long-form content AI Writer.
- Copy AI– sales copy AI writer
- Writersonic AI– long-form content writer
- Copysmith AI– sales copywriter
- Rytr AI– long-form AI Writer
- WordAI– AI rewriter
Quick FAQs:
How is AI copywriting different from writing done by a professional?
AI copywriting uses machine learning to learn patterns from large amounts of data. This is different than one-off pieces written by a professional, which benefit from the writer’s expertise and creativity.
I’m interested in AI copywriting – what should I do next?
First, Identify what you want to create. Is it long-form content or quick marketing copy for social? Some AI tools
Why should I use AI over a professional?
AI can create content much faster than a human writer. It’s also cheaper – AI copywriting is just one part of the content creation process. Machine learning will get better over time, so you’ll even be able to use it for creative tasks in the future!
How do I use AI copywriting tools to create completely original content?
AI copy assistants aren’t very advanced, so you’ll need to provide them with information about your product or brand (like technical specifications or customer testimonials) for the tool to be effective. They will then use this data as creative fodder and make something new from it.
AI copywriting tools can help you to create a lot of content quickly and reliably. They are also affordable for startups and small companies that might not afford to hire full-time employees or purchase expensive equipment. AI writing is the new wave of digital marketing, made possible by recent advances in machine learning.
Conclusion
AI copywriting is growing rapidly and has the potential to become one of the most useful tools in a content marketer’s toolkit. So if you’re looking for an inexpensive way to create large amounts of high-quality original content, AI writing will become your new best friend.
You’ll be able to customize it for every campaign and see real results from using this technology!
And that’s all people. I hope you enjoyed it! Do you use AI copywriting in your business? What do you think of it so far? Please share your experience with us!
